This is a sponsored post.
Not everyone was born to the web, so that’s what services like Brand Attention are here for. Brand Attention specializes in Search Engine Optimisation, Web Marketing, and online advertising. These three things are very important in terms of having a good blog.
The Brand Attention SEO process involves five main steps, following your timeline and your goals. I’ve summarized their process for you:
- Market Analysis
- Keyword Research
- Researches for keywords related to your site
- Indexation, Accessibility and Crawl Path Analysis
- Analysing spiders and bots and how they crawl your site
- Content Relevancy Recommendations
- ” Relevancy of the content in relation to the agreed target keyword phrases”
- Brand Awareness, Reputation and Link Popularity
- Tracking, Analysis and Reporting
- Your reports and progress
Design
Since Brand Attention is also specialized in Web Design, I have decided to review their design.
They have a nice design, clean and simple.
The colour of the design and logo switches when you browse different sections of the site; the layout of the site changing colour is good with me. But when you change the logo, that’s a little too much. The logo is the trademark of your company. When you switch colours, which logo do you want to imprint on peoples’ minds? The orange? Blue?
Contact…. Client Login…. No “Register”?
There is a Client Login page linked from the home page. But there is no Register page. No explanation either. A note would be nice, to tell visitors to Contact for an account. That leaves visitors lost. Work has been put in to write pages about their company, and when the visitors want to sign up, suddenly, they are lost. They don’t know how to get involved; or how to sign up for that program.
The Bits and Ends
The navigation bar is a bit mixed up. There is a certain “order” where the links usually go, and if the order is not followed, links will look out of place. The login pages usually first or last. But since the Home page is first, the Client Login should go last, and the Sitemap should go second to last. The Contact should go third, since their goal is to get people to contact them to sign up.
The buttons at the bottom are un-clickable, but hover-able. And I don’t know why there is a Radisson (hotel) button and other various buttons… affiliates? Awards? I have no idea.
Conclusion
Brand Attention looks like a new company; there are lots of room for improvement. Listen to the advice on the reviews you ordered, and you should be fine. 
Like the saying “don’t judge a book by its cover”, people still do it, and the same to anything else– like blogs or websites– design is a huge factor in its judgement. In fact, a bad design may stop you from your web goals; e.g. more ads, more hits, etc. So if you don’t think you can handle it, take your pick of web designers and marketters throughout the web.
They have a large and growing portfolio, with different a range of categories, every one reaching down below the fold (complete with screen shots!), showcasing previous work they have done. This shows that they have experience; in web design, and in business management, not only specializing in one topic, which is definitely a plus.
