Generate Clients and Ad Sales
Click on image to enlarge.
I stumbled upon this image, which basically explains how some projects go on:
- Clients find someone to do their work.
- They get misunderstood.
- They are assured and talked into feeling good about their decision.
- They don’t get what they want.
- They are billed unreasonably.
- The project was not followed up.
- They really needed something else.
The way it happens with professionals:
- Clients find them.
- They listen and suggest.
- They talk the client into choosing them.
- Work is planned out.
- Work is done.
- Clients are billed a reasonable amount.
- Project is supported.
- Clients leave happy.
- Clients come back with more work.
The same should happen with blogging:
- Readers come to a blog they are interested with.
- They read and contribute.
- Bloggers make new friends.
- The content tempts the reader back next time.
People who purchase ads on your website are also clients, and should also be treated the same way; you can offer to make a plan which works for them– weekly ads, monthly ads, or even yearly ads. But if you do not like the client’s suggestion, do not be afraid to say NO. No matter what threats the to-be client makes, if you don’t like it, no, and make another suggestion. Saying NO doesn’t have to involve the word ‘NO’. You can politely drive around it by making a suggestion that’s more suitable, and give reasons.
To sell your service:
Not only say what you offer, but what it can do for your clients.
An advertisement on a 1 million uniques a day website, and what? To direct 1 million peoples’ attention your advertisement.
Feel free to share any stories you have in your comment.
January 11th, 2008 at 3:18 pm
Testing…
January 13th, 2008 at 7:20 pm
Hey gracde it has been a long time since I was last here :) well I must say that I love your blog layout, especially the white words of NEONSCENT against a grey background on the left… and clean sidebars as well!
Anyway your post made me think… I feel that for a deal to be successful, both sides have to benefit from it, and there must be mutual understanding. The customer/client has to explain what he really wants, correctly and if possible, in a simple way. The businessman has to make things clear as well, understand what the client wants and offer better plans if possible. And of course, the customer shoulders the responsibility of describing what he really wants correctly.
Don’t afraid to say NO. What really creepy is that you have no alternative solutions. Don’t get stuck in that one, sole, single, only mindset. Think out of the box :)
Nice post anyway!
January 15th, 2008 at 3:54 pm
teddY- You sure are the classic businessman. :D Think out of the box.
Thanks! I just got back into the web. I felt like maybe I should take a break and be ‘invisible’ for a while, a non-blogger who’s just out there. :) But now I’m back.
January 15th, 2008 at 5:12 pm
Great post Casey! As you probably know, Ads are something that my blog is finally giving a whirl and in that vein this is a great post to keep in mind. Thank you ahead of time. (#):)
And BTW, the programmer picture made me frown a bit.
January 15th, 2008 at 6:06 pm
Bush- Thanks. About the programmer picture, hey, the world is full of deceptions is it not? :D
And I guess I’ll just change my name to Casey for your sake. :D Juse kidding… I’m sure I’ll turn back into Grace in your dictionary in a little while.
January 15th, 2008 at 6:48 pm
Welcome back! :)
February 28th, 2008 at 4:20 am
I’ve seen the pictures one by one…Those are really funny. But, ironically it is happened many times.Nice post. It’s really interesting.