“A form of expression (not using `like’ or `as’) in which a quality or characteristic is given to a person or thing by using a name, image, adjective etc normally used of something else which has similar qualities, etc.” -Dictionary.com

Or Wikipedia, for those who prefer…

“In language, a metaphor is a rhetorical trope where a comparison is made between two seemingly unrelated subjects.” -Wikipedia

1. Connect with readers.
   You can compare your topic with a common everyday issue, and if your readers are familiar with that issue (you have to be familiar with it too), you and your reader can chat about it or even become friends!
2. Learn something new.
   If you’re not familiar with your comparison, a reader can give you a comment on it, or if they don’t, you at least will leave an impression.
   For example, “Blogging is like climbing up the corporate ladder. You go step by step. And if you slip up, you end up at square one again.” You might not know a lot about the infamous corporate ladder, but maybe it will leave an impression on your readers, and they’ll remember to come back again.
3. Show off, share.
   Most bloggers like this part, unless, of course, you’re shy. If you know a little more about your comparison, you can let everyone know a bit more about it (if the topic comes up) in your comments area.
   *Be careful not to go too off-topic in your post. Readers are reading about your post because of your title; not neccesarily your experience, whether it be good or bad; reserve it for the comments area!
   
4. Spice up your post.
   Sometimes, after an hour of reading about gadgets or design, things can get a little neutral. Refresh readers with a metaphor– just a reminder that they are still living in reality, and not in the gadget or design world.
5. Trigger creativity.
   Does your creativity need a push? Think of a metaphor for your current post (which fits in), and who knows? Maybe you’ll make new friends or start a conversation!

Metaphors are generally a win-win situation, but be careful not to make it too harsh if you’re criticizing. (Metaphors like “a butterfly coming out of a coccoon” can make people very happy!)

This entry was posted on Thursday, January 3rd, 2008| Category: Blogging Tips, Writing | Comment | Trackback